GBP Case Study – Launching Local SEO with Google Business Profile for a Home Improvement Specialist
How we boosted a Google Business Profile and generated first leads despite limited starting conditions and challenges About the Project A home-service specialist from Los Angeles reached out to promote their Google Business Profile (GBP) and generate organic traffic, as leads from Thumbtack were too expensive. The client understood that growing a GBP takes several months and was ready to commit to a long-term effort. We started almost from scratch: before the project began, most leads came only from Thumbtack. The Google and Yelp profiles existed but were mostly empty — just a couple of reviews and a few photos, with no optimization or detailed information. Looking ahead, the project was challenging. But projects like this push us to find new strategies and solutions, especially when working with limited resources. Project Goal We decided to begin with SEO optimization of the Google Business Profile and later Yelp, aiming to start receiving client calls directly from ...